FOR IMMEDIATE RELEASE
INDYCOG Media Contact
INDYCOG Partners with Sun King to Encourage Bicyclists and Motorists to Peacefully Coexist on our Roadways
New coaster campaign will educate cyclists and motorists
INDIANAPOLIS, IND. (September 12, 2012) -INDYCOG & Sun King Brewing Company have collaborated on what may be a first bicycle/driver awareness program in the country to use drink coasters to educate motorists and cyclists on how to operate they're vehicles safely and correctly.
INDYCOG is partnering with Sun King Brewing Company to deliver a message of mutual respect on our roadways. The Coaster Safety messaging, which is part of an overall campaign known as Riders in the Know, consists of six messages: three focused on motorists and three on cyclists. These messages are designed to educate and mitigate conflict on our roadways. Sun King will be printing these messages on 20,000 drink coasters that they will distribute to bars and restaurants in the Indianapolis-area who carry their product. The first two messages began circulating in early September, while the other four messages will be released with other local breweries over the fall and winter months.
"Sun King is focused on making our community a better place to live and work. We love working with INDYCOG to spread the word about bicycle advocacy and this coaster project is a great way to get the word about bicycle safety out all over Indy,' said Clay Robinson, Brewer/Co-Owner of Sun King Brewing Company.
"While crashes between bicycles and automobiles are not common (17% of all bicycle crashes), we would like to reduce that number to zero. We feel by concentrating our messaging on 6 of the most common causes for collisions between these two groups, we can contribute to working towards that goal," said Kevin Whited, Executive Director, INDYCOG.
For more information on the Riders in the Know project or other information on bicycle safety, please visit INDYCOG online at www.theindycog.com.
INDYCOG's mission is to promote bicycling as a safe and viable means of transportation and recreation in Indianapolis. This membership-based organization started 2010, and is Indy's bicycle education and advocacy group. In addition to running campaigns such as our current one to pass a Complete Streets ordinance, we also are involved in community building and fundraising events such as "2 Wheels, 1 City" and "Pedal Indy". INDYCOG also serves on the "Multi-Modal Task Force" for the Indianapolis Metropolitan Planning Office, the "Bicycle Advisory Council" for the Indianapolis Department of Public Works and the "Policy and Education Committee" at Health by Design. For more information visit our website @ www.theindycog.com or follow us on Facebook and Twitter @theindycog.
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